Hun, You’re Speaking Greek To Me…
My wife has an extensive computer and I.T. background, and she’s fairly keen on web site design and HTML code. Before she took on the full time job of being mom, and heck, even now, she talks computer language that I simply don’t understand. It just never clicked with me.
I’d always tell her I had no clue to what she was talking about when she and another computer tech would get together.
Well, now, here I am as an internet marketer, and of course we have lingo that we use that most people have NO CLUE about. There are even some internet marketers that have no clue as to what certain lingo actually means.
I know I didn’t when first started down this internet entrepreneur path. I remember reading Mike Dillards “Magnetic Sponsoring” almost two years ago and asking myself “What the hell is a funded proposal?” And “How do you make a sales funnel?” I had no clue at all what those terms meant.
Fast forward 2 years and here I sit now instructing others on what “Funded Proposal” and “Sales Funnel” actually mean.
In reality they are truly simple concepts.
Let’s tackle sales funnel first, because as we get into what a sales funnel is, it becomes apparent what a funded proposal is.
Sales Funnel – As I Was Taught
A sales funnel is typically seen with an attraction marketing system. (I’ve supplied a diagram here at the bottom of the article since some people are more visual learners). It all starts off with the marketing methods you’re using. That’s essentially the opening of the funnel.
You have your marketing resources catching people’s attention and drawing them into the funnel. They enter the funnel once they fill out the form on your PERSONAL lead capture page. I say “personal” because no one is going to opt in on your business lead capture page. They want to join a leader, not a business.
The lead capture page is the entrance into the funnel – when they click that “Sign Up Now” or “Enter Here” button, they enter a whole new concept in network marketing.
The best part is that they are qualifying themselves to do it. It is their decision. You’ve sold them nothing, other than yourself as a leader, a mentor, and as someone that can show them how to get more leads and more cash into their business.
At this point when you start marketing correctly, there should be a large number of leads pouring into the sale funnel from your social networking sites (Twitter, Youtube, Facebook, etc.), banner ads, forums, and blogs. The number of leads will be even larger if you’re using Pay-Per-Click (PPC) advertising – but that’s a different topic for a different time.
All of these leads have clicked on an ad, seen your lead capture page, and filled out the form. What happens now?
Well, they immediately start receiving e-mail messages from your auto-responder like clockwork on auto-pilot.
Building Your List
You have probably heard over and over, the money is in your list – your list of contacts and prospects. Or maybe “monetize your list”? Does that sound familiar? If so, your list is simply the leads that have opted into your personal lead capture page. That’s it! The more leads that opt in, the larger your list grows.
I only wanted to clarify this because some one funnel away upsells people still seem confused as to what a “list” actually means.
What’s in the messages?
Well there are different things you want to have in there. First off, a welcome message greeting your leads into your site and setting the tone of what to expect in the coming days, weeks, or months (depending on the number and scheduling of your messages).
There are several things you can be offering to people via the auto-responder. Things to help build your rapport with the lead – like links to valuable resources, information about you (your background or your story), who you are, and what you’re all about. Essentially ways for the lead to learn more about who you are.
Of course one other way to get to know your leads, and vice versa, is to actually call them. Crazy concept I know! If a lead includes their number on the form, give them a call! It is an immeasurable way to build that relationship with your lead and for them to get to know you. There are a METRIC TON of network marketers out there that NEVER do this. Imagine how you will stand out from the crowd just because you took 5-10 minutes to call a new lead. They’ll love you for it!
You can also include an initial boot-camp or training camp scenario via messages and video links that include the training information that you may have offered on your lead capture page. This is another great way to promote you as a leader because you’re giving away your valuable information for free.
Back to the auto-responders. Now, keep in mind, you’re not slamming them with your business right off the bat. You introduce them to that later on down the road. You use the auto-responders to simply tell them about you, help build your relationship, and put in your affiliate links to your affiliate sites that you use to market yourself. That way, when they click on the links that you offer them, and they purchase something from that site, you get a commission from that sale. This can happen many times or just once.